PIRI REIS is an effortless, high- end ready to
wear menswear label citing travel as a default operating
Named after the pioneering Ottoman adventurer
and cartographer, PIRI REIS uses non-singular inspirations as a starting
point for their narratives.
The result is collections quoting
traditional garments from various places around the glove - Korea,
Japan, China, Latin America, redefined in a contemporary and youthful
way bringing subculture references- hanbok raver pants, floral silk
shirts with kimono finishing, all with strong attention to details and
Founded and produced in
Seoul, PIRI REIS encompasses the international experience of the two
creative directors behind it,
reimagining Seoul fashion beyond
its Western preconceptions.
Kim Dohyun, an alumnus of Bercot,
lived and worked Paris before returning to South Korea and Polish-born,
Au Matt’s career has uprooted him to London, Tokyo, and Seoul.
Though they Seoul, their perspectives come from different
directions as reflected in PIRI REIS.
brings together refined fabrics with elements of spontaneity that are
relevant to both the East and the West.
PIRI REIS reflects the
transience and mutability of culture, fashion, and