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SALO SHAYO_Create your universe_Interview

 
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Posted on May 25 2016

Salo 
Shayo-ladiesngents-Salo Shayo interview

Salo 
Shayo-ladiesngents-Salo Shayo interview






Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Can you recall the time when you first started having an interest in fashion? At what age did that occur?
I was always intrigued by fashion. When I was younger I had a strong inclination towards visual arts and fashion seemed to me as a form of artistic expression. Everything took a lot of sense to me when I turned 15. I saw the autumn-winter '06 collection of Alexander McQueen and it was clear to me that fashion was a form of personal expression, a universe created by a designer with a specific character and mood in mind. Then I realized I wanted to belong to that world.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




You are interested in researching "the way garments can make an impact on our
emotions and our memories”. This sounds quite exciting; would you share more details with us? What was it that got you interested
in this aspect to begin with?

I consider myself to be very emotional, when I design I´m always looking into my personal life, my current mood and translate it into a collection.
Every object we posses has a story to it, and more in clothing, because we live in it. A garment can trigger a certain feeling or memory in us due to the experience we lived in it. I believe our essence and history is impregnated in all that we posses.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




When a garment that has been in your wardrobe for ages, a garment that has been a favourite,
looks like it has become too old, what do you do with it? Is it easy to part?

It’s so hard for me to let go! I often save the things that have a special meaning to me, but it’s the complete opposite with a piece that has a negative
memory to it; those I love to throw away.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Would you describe the philosophy of your FW16 collection?
The idea of this collection was to create a concept that reflected a "retro-vision" of the future, meaning how the people of the 60´s would imagine the future of 100 years. For this collection I decided to focus more on the details and the fit of the garments. This is the first time we make a slim and fitted silhouette for a contemporary woman.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Looking back to the way you worked on your first collection,
in what ways has the way you worked evolved and changed?

It´s always important to me to be creative and artistic, that´s the essence of the brand, but as we evolve we need to think in landing some of the most experimental designs into a more commercial approach. I believe the concept has become more strong with time, the organisation and expansion of the team
has also developed a flow of different ideas within the brand. Also, collaboration has become a very important component, we have expanded our reach with collaborations with artists, 3d printing designers, jewelry designers, shoe makers and illustrators.





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