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SALO SHAYO_Create your universe_Interview  
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Posted on May 25 2016

Salo Shayo-ladiesngents-Salo Shayo interview

Salo Shayo-ladiesngents-Salo Shayo interview






Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Can you recall the time when you first started having an interest in fashion? At what age did that occur?
I was always intrigued by fashion. When I was younger I had a strong inclination towards visual arts and fashion seemed to me as a form of artistic expression. Everything took a lot of sense to me when I turned 15. I saw the autumn-winter '06 collection of Alexander McQueen and it was clear to me that fashion was a form of personal expression, a universe created by a designer with a specific character and mood in mind. Then I realized I wanted to belong to that world.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




You are interested in researching "the way garments can make an impact on our
emotions and our memories”. This sounds quite exciting; would you share more details with us? What was it that got you interested
in this aspect to begin with?

I consider myself to be very emotional, when I design I´m always looking into my personal life, my current mood and translate it into a collection.
Every object we posses has a story to it, and more in clothing, because we live in it. A garment can trigger a certain feeling or memory in us due to the experience we lived in it. I believe our essence and history is impregnated in all that we posses.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




When a garment that has been in your wardrobe for ages, a garment that has been a favourite,
looks like it has become too old, what do you do with it? Is it easy to part?

It’s so hard for me to let go! I often save the things that have a special meaning to me, but it’s the complete opposite with a piece that has a negative
memory to it; those I love to throw away.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Would you describe the philosophy of your FW16 collection?
The idea of this collection was to create a concept that reflected a "retro-vision" of the future, meaning how the people of the 60´s would imagine the future of 100 years. For this collection I decided to focus more on the details and the fit of the garments. This is the first time we make a slim and fitted silhouette for a contemporary woman.





Salo Shayo-ladiesngents-Salo Shayo interview




Salo Shayo-ladiesngents-Salo Shayo interview




Looking back to the way you worked on your first collection,
in what ways has the way you worked evolved and changed?

It´s always important to me to be creative and artistic, that´s the essence of the brand, but as we evolve we need to think in landing some of the most experimental designs into a more commercial approach. I believe the concept has become more strong with time, the organisation and expansion of the team
has also developed a flow of different ideas within the brand. Also, collaboration has become a very important component, we have expanded our reach with collaborations with artists, 3d printing designers, jewelry designers, shoe makers and illustrators.





saloshayo.com




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CHATTY_These jeans are made for you_Interview  
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Posted on May 19 2016
CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova





CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




Is a shared aesthetic enough for a successful and happy cooperation?
No, definitely not. There has to be also huge personal understanding. Also same enthusiasm and work verve. It is almost the same as marriage and parenthood – both partners have the same responsibility, they could have different roles but they should know where is their position and what exactly they have to do.





CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




What is it that makes your bespoke jeans unique in Europe? And how did you come up with your concept?
We started with our concept eleven years ago. Both of us had the same problem – we couldn’t find the right jeans for us. So we decided to make some. Our friends found out very soon what we're wearing and they started to order jeans for themselves.
Our concept is unique because we’re always building client’s dream jeans from a point A to Z. The cut of jeans is made exactly for client’s body shape – we don’t have any universal pattern but we build a unique one based on customer’s measurements.
Based on them (measurements), we create so called toile, which we use as an inexpensive mock-up. On this testing pants, we could easily show how jeans will fit and we could demonstrate what seams could do with shape of body. Client have the opportunity to choose a type of denim, colour of stitching and any other details.
Our service is really broad from the very beginning and also during the time jeans are worn.





CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




Would you tell us what are the main characteristics of your collection for Spring/Summer 2016?
Inspiration for our Spring/Summer 2016 was based on our family photo albums. We have found old pictures that were interesting for us – through their colours, shapes of clothes worn on them and we captured all these things into the collection. We had been using a lot of denim and for example with its bleaching we demonstrated passing moments from our lives. We used a lot of unexpected material combinations that reminds us on the atmosphere radiating from all these albums. We played with hyperbole, volume and awkwardness and tried to mix it into the collection which is still wearable.





CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova


Photographer: Matej Tresnak,   Art director: Tereza Bila, 
Makeup: Eliska Matejkova,   Hair: Marketa Cista/Red salon,   Model: Martyna M./PH Models




 In what way has the way you view and the preparation of each collection evolved,
since the time your first started showing your creations?

We always start with searching for inspiration. We’re looking for some theme or more of them, that represent something contemporary to us. It could be art, subcultures or science, whatever. We usually do some research, what from the theme we should capture in collection and how.
Then it is really simple – we look for materials and techniques and after all we start with sketches and with testing of shapes. In this whole process we are always concentrated on how we wanted to represent the collection, how the show will be, what styling and music we are going to use etc.
We basically change our working area in a story, then we live in a foe for 6 months.





CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




FW1617 / Worker’s Soul

Prague/Paris, March 1, 2016 - CHATTY‘s Collection for season FW1617 has found inspiration in worker’s clothes from the beginning of last century and in their relationship with denim. Apart from that the designers were carried away by the atmosphere of the unique Northern Soul dancing style.

With reference to the working class, the denim has been processed into oversized simple but pragmatic shapes, dominating this upcoming collection.
“We have been working with contrasts of colour and materials using denim in raw, grey and washed variants. We combined denim with faux fur and proved that it belongs in the winter wardrobe as well”, one of the designers Radka Sirkova says.
“And we wanted to imprint the energy and enthusiasm of the Northern Soul dancers into the collection”, she adds.




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova




CHATTY- ladiesngents-Anna Tuskova-Radka Sirkova



http://www.chatty.cz/




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Yulia Yefimtchuk_It is a brand new world  
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Posted on May 16 2016
Yulia Yefimtchuk-ladiesngents

Yulia Yefimtchuk-ladiesngents






Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents

photo   Daniil Shumikhin




Does a fashion designer need to be in tunes with the social issues of modern society?
It is individual for each person,






Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents

Photography by Raffaele Cariou, 
Styling and casting: Erik Raynal,  Hair: Yuji Okuda @Agence Saint Germain,  Models: Ekaterina Ozhiganova @RockMen, Nele Maria Ruckelshausen & Celestin @RockMen





How did your interest in politics evolve through time?
I am not really interested in politics and rarely speak on this subject as find it boring to discuss.
The things I do, have social aspect.
Slogans, which I use for the prints in my fashion collections give me
the opportunity to express my vision on what is happening around me and what I find relevant, which many people understand and share.







Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




In what way can fashion make a political statement?
This is an important question that should be discussed within critics and journalists.





Yulia Yefimtchuk-ladiesngents





Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




When setting out to work on a new collection, is it inspiration that drives you or an inner need to be creative?
It is rather an inner need to be creative.





Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Would you talk to us about the concept and the making of your collection for Fall - Summer 20016 - 17?
The concept is all the same while working on each new collection - to express ideas,to understand what will be interesting for my clients and me,
to find appropriate textiles and to start developing the idea.
Fall Winter 2016 - 2017 goes under the slogan - "we build the new world", which was first used in the beginning of the 20th century by Soviet people who built the new order. I tried to find links and borders between the new generation and the past.
A new world is the hope of the new generation and I used red five-pointed star as a symbol of personality - the highest value of the new era. The styling idea of the collection - school uniform of the Soviet Union, strong forms with hidden femininity, elements of streetwear with slogans.





Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents

Photo  Julie Poly
Styling  Yana Yurevich,  Models  Tania D. & Denis




How does fashion at the beginning of the 21st century differ from
the fashion we knew growing up in the 20th century?

Fashion and style of the 20th century changed very fast, but they was less accessible for ordinary people, informationally and financially. Now they are a joy for everyone.






Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Which factors have contributed to your aesthetic sensibilities?
Art books and music.





Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Yulia Yefimtchuk-ladiesngents




Can you recall an outfit of yours that played an important role at a specific time / episode in your life?
An Hyeres capsule collection played an important role and I am still interested in researching and experimenting with the subject of slogans and the interpretation of different historic periods, paying them more attention, making them actual again.





yuliayefimtchuk.com




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DEMO_Kimono reinvented_Interview  
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Posted on Mar 25 2016
Derek Chan-ladiesngents-DEMO.
Derek Chan-ladiesngents-DEMO.


Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




At what age did you realise that you have a love for fashion? And how did this initially express itself?
I was already in love with art and design when I was still young. I was always inspired by the environment and by nature. When I went to the college, I thought of fashion as a presentation of art on the human body. I am also very passionate about science, and I find it is always interesting to bring science and art together. And fashion is a good way to present my ideas, to translate my creativity into something as practical as the form of garment.





Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




As an adolescent, did you like to experiment with fashion and your personal style?
Of course. Fashion is always an experiment, after all.





Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




What was it that you found exciting and professionally intriguing about contemporary classic menswear ?
Contemporary and classic may sound like contradicting terms. However, classic is not equal to historical or ancient.
It alludes to something that has the potential and attractiveness
to keep being in fashion. And it is always exciting to explore why and how classic items could sustain themselves and still be relevant in modern society.
Adding contemporary details to classic menswear helps make our design and brand unique.





Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Would you share with us the philosophy of your collection for Summer 2016?
I was inspired by Shikokuʼs pulsating hybrid glamour, transpiring both the pronounced traditional Japanese culture and the urban city charm. Scattering in the modern city, under the skyscrapers, the youngsters dress the elegant kimonos in their own unrestrained ways.
The pictorial scene creates an extraordinary vogue atmosphere which inspired me to create this collection merging traditional kimono craftsmanship
with contemporary fashion. This collection interprets Kimono with a brand new aesthetic angle. The designer tries to create items which break through and confound the boundary of time, inducing a different dressing experience.





Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




Derek Chan-ladiesngents-DEMO.




You come from Hong Kong. Do you consciously bring aspects of your rich cultural heritage to your work?
Yes. The colonization history of Hong Kong has always inspired me. The English culture and history with the eastern background of Hong Kong
creates a harmonious blend of modern and traditional features.





demo-fashion.com




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