Ladies n Gents
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Posted on Oct 31 2013


It is quite clear that you approach fashion from the perspective  of art.
So, would you tell me what your starting point usually is?

Usually it starts with the material or the structure of something that attracts me. In the process I try to transform the material into a fabric and into a shape that communicates with the human body.
But its always interesting to see how the dress works on the body and also as an object.

What is it about artificial hair that in your opinion makes it a  good material to create wearable garments and accessories from? And what is the feedback you get from women?
Hair is something very intimate and sensitive, that has a huge influence on our appearance and that makes it very attractive to work with. When I first  realized the project, I didnít think of wearable garments. There was just the material and my backround. Growing up in Germany my afro hair was always very dominant in my appearance. So it happens that the topic hair became part of my work. In the history of hair regarding different societies there were always limited places , where hair was "allowed" and where it was not. Especially for women. What I saw was that women felt very connected to the material, there was irritation and familiarity at the same time.


When sitting down to work on a new collection, what is it that usually motivates you?
Is it an inner need to be creative or a sudden inspiration?

During the process of creating something new there are always periods where I am frustrated and asking myself what am I doing right now? And these are exactly the moments I need because continually questioning my work critically and taking a step back is my base for finding good solutions. When I work my way out of such moments I feel relieved and highly motivated. Itís an inner need and realizing my thoughts, itís something that really makes me happy.

How bold and brave does a young designer have to be in order to create a collection that is highly artistic and experimental, instead of conventionally commercial? Is it a big risk to take?
I think if commercial is what satisfies you, do it. But if your work happens to be unconventional do it, too. At the beginning sometimes it feels like a risk doing clothes that are not commercial,
but isnít it the bigger risk to ignore your inner imagination? I always have in mind what my professor once told me: time is limited. Every second we get older without doing anything, without even recognizing
it so why not just do what attracts you?

How would you briefly describe your design philosophy?
I am searching for an irritating beauty, not an obvious one.

Do you feel more of an artist than a designer, or is it the other way around?
I have had my first runway show experiences and I am still figuring out how I feel about that. if this means to be a designer then itís not satisfactory enough. But if being an artist means sitting isolated in your atelier forever it is not satisfactory neither. Letís say I love textiles and shapes and working with my hands. So we will see in what box you will put me one day, because artist is such a big word. Right now I am just Sarah Ama Duah. But we have great examples -people like Martin Margiela or Iris van Herpen- of designer who are also artists.


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