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Paul & Yakov_Brothers in Fashion_Interview

 
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Posted on Mar 24 2017
Paul & Yakov - ladiesngents - Paul & Yakov 
interview


Paul & Yakov - 
ladiesngents - Paul & Yakov interview









Paul & Yakov - 
ladiesngents - Paul & Yakov interview




At what age did you realise that you have a love for fashion? And how did this initially express itself?
The brand is found by two brothers me and Yury. Our parents were involved in the fashion industry since the beginning of 1990s, so we were always closely connected to the industry and initially had no other choice.





Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview




Would you tell us what  the main characteristics of your collection for Fall/Winter 2017-18 are?
The main inspiration for the collection was the land-art and especially the works of Nils Udo and Andy Goldsworthy, the two independent artists. Thats why there are so many colours of the late autumn nature with some bright and unexpected accents: such as electric blue and neon orange.





Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview




Is there anything about the fashion industry that you are not fond of?
There are many things that Im not fond of. Especially the lumpen hype with which Russian fashion industry is associated nowadays. All those Cyrillic letters and post-soviet inspirations are too much in the scope of fashion.





Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview







Paul & Yakov - 
ladiesngents - Paul & Yakov interview



paulandyakov.com





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