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AUMORFIA_interview

 
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Posted on Dec 20 2014
Aumorfia_ladiesngents_ Theano 
Ravazoula-Potamianou



Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou





Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou



What do you consider to be the first thing that inspired you to work in fashion?
Actually, it had nothing to do with fashion. The whole idea started as a design project focused on products that I wanted to be, first of all, functional and then multifunctional in an alternative way. I thought that the best way to start was the accessories design because the whole accessorizing game is something very personal and depends a lot on the personality of the individualÖ..



Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou


What is the main idea behind "Aumorfia"?
Ö.so, the idea was to design accessories that could work and cooperate with the clothes and then be flexible to change according to the creativity of their holder.





Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou



What is it that motivates you to start a new project?
The motive was my over-creativity against the political and financial, but most of all, ethical situation in Greece where I work and design. After several years working on interior and graphic design for commissioned projects, where I had to use all my effort and energy to persuade clients to accept and apply my designs, I thought to try a different approach. To design and realize my designs and then contact them to the public.




Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou



Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou





Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou



Why "Black Basics", do you believe that the basics are the ones to save us from tackiness or lead us to boredom?
I believe that basics are timeless and the most helpful tool for a creative person to do miracles. We donít need much to create. Simplicity is the road that leads to the most impressive works. A simple line can produce architecture, art, fashion, design, music. Itís the starting point for the most intricate result. And this result always contains a basic feature to be well-balanced.




Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou


Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou




How can one incorporate your pieces into his outfit, is there a combination you would consider the most suitable?
I believe that my pieces fit into outfits by themselves. Usually they look like the extension of a sleeve, the collar of shirt or a dress. Because of leather, the material Iím in love with, Aumorfiaís accessories adjust to the human body over time and adopt the moves and characteristics of their owner. That was my point, anyway.


Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou
Aumorfia_ladiesngents_ Theano 
Ravazoula-Potamianou


Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou
And how about your customer, who is Aumorfia's ideal man or woman. For whom do you design your pieces?
While I design, I always have on my mind the idea of an independent, open-minded individual that reflects inner beauty, sophistication and confidence. I would be happy if my pieces reinforce these feelings.





Aumorfia_ladiesngents_ Theano Ravazoula-Potamianou



Clean minimalism and a good old rock n roll coolness are two
things that i really got from your work. How do you manage to combine them?

I donít know. Itís just the way itís coming out of me. As a person Iím walking between these lines. Iím dressing in a minimal way using mostly black and white but Iím listening to hard rock and metal music.




aumorfia.com



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